The Importance of Having a Website for Your Business
In today's digital age, having a website is crucial for any business, regardless of its size or industry. A website serves as the digital storefront for your business and can be a powerful tool to attract new customers and increase sales. Here are some reasons why...
So, What’s in a (FACEBOOK) Name?
When setting up your Facebook business page, you might notice the URL (your username) that is assigned to you is long and doesn’t at all speak to your actual business name. What does this mean to you as a business owner? It means it’s going...
Tips for Creating Content & Sharing Across Social Media
You publish a post to your blog or website. Then you copy and paste that link to the post across Twitter, LinkedIn, and Facebook. With a few clicks, you put your new content in front of a large, diverse audience. Great strategy right? Not exactly. Each...
Musicians: ROCK Your Online Presence
Two things that go together just like peanut butter and jelly are music and social networking. Social media is a big part of building your fan base, getting others to listen to your music and connecting music lovers with yourself, your band and your music....
Google’s Page Experience Update: Things You Need To Know
Google search results are becoming more focused on user experience (UX) with Google’s Page Experience Update. Google always seems to find new ways to spot both good and bad websites. The latest update focuses on load times, pop ups, and poor visibility. All will now improve...
Organic SEO: Steps to Improve Your Google Ranking
Anyone with a website can greatly benefit from understanding search engine optimization (SEO). It helps your website rank higher on search engines like Google. You want to get to a point where your potential customers can find you in search results. And, while it isn’t...
Online Reviews and How You Respond to Them. It Matters!
Today, about 92% of consumers view online ratings and reviews before buying something, and at least 40% of them form an opinion of your business before ever contacting you or visiting your establishment. (Think about how you search for things you want or need online....
Time To Re-Brand Your Business?
Re-branding your business is a big undertaking that involves much more than just deciding on altering a name. It is about putting aside outdated and failed aspects of your business and dramatically re-thinking how to effectively position your business to the people who mean the most-...
The Customer is King
The expression “the customer is king” might date back to the early 1900’s, but it’s never been more relevant than today. If someone isn’t happy with their experience, product, or price a company charges, endless options are just a click away. And, they can easily tell LOTS...
Shoppers. There are Decisions…and Decisions
When it comes to shopping, you’ve probably found yourself looking for the best deal, the closest store, the best online user experience, and the best customer service when it comes to buying goods and services that you need or want, right? Even though you have...