The Customer is King
The expression “the customer is king” might date back to the early 1900’s, but it’s never been more relevant than today.
If someone isn’t happy with their experience, product, or price a company charges, endless options are just a click away.
And, they can easily tell LOTS of others about their dissatisfaction.
So how can businesses meet today’s customer expectations?
- Deliver personalized experiences. Because, not every type of consumer responds to the same thing. It’s up to you to find out who your potential customers are, and then deliver different types of experiences based on the information you collect. You may find that you have two strong demographics. They enjoy different things, come from different backgrounds, have different incomes, etc. There is plenty of statistics that you can get from your social posts and website that tell you exactly who is interested in what you offer.
- Customers are constantly moving across different social platforms. About 80% of people say they typically switch between online search, social media and video when researching products that they want or need. And, expectations are high! Businesses have to create a seamless experience across all these platforms, and they all need to end up in one place…your website. There is where potential customers should land, find the most info, and be asked to contact or buy.
- Consumer expectations have evolved. Take yourself, for instance. You probably go to YouTube more often than ever before for product reviews, to learn about a product you’re thinking of purchasing, and to even get an idea of the brands legitimacy. In fact, about 70% of shoppers say they’re open to learning about products and brands on YouTube, and they actually do!
It’s important to keep up with the times.
Your potential customer just might go somewhere else, like your competitor, if they don’t get the experience that they require to make an informed purchasing decision.
Your customer is king! Don’t let them get away!