Today, about 90-98% of consumers view online ratings and reviews before buying something, and at least 40% of them form an opinion of your business before ever contacting you or visiting your establishment. (Think about how you search for things you want or need online. This is pretty accurate, right)? When that many consumers rely on […]
Two things that go together just like peanut butter and jelly are music and social networking. Social media is a big part of building your fan base, getting others to listen to your music and connecting music lovers with yourself, your band and your music. Additionally, engagement on social media is something every musician should be […]
Your content and keyword placement is the most powerful tool you have in your search engine optimization arsenal. Relevant content published frequently, that is optimized for keywords or terms, can bring your website higher and higher in search engine results. Keywords are not just for your meta data- which is what many people believe. They are […]
Social media scams are on the rise. The goal is to hijack your page and steal personal information using deceptive messages and links. One such prevalent scam targets Facebook page owners with fake notifications about their page being disabled. This alarming new message has been going around Facebook threatening to disable pages if they don’t give […]
When setting up your Facebook business page, you might notice the URL (your username) that is assigned to you is long and doesn’t at all speak to your actual business name. What does this mean to you as a business owner? It means it’s going to be difficult for people to remember it (you). The […]
In the ever-evolving digital landscape, social platforms have become a cornerstone of modern communication, connecting people from all over. However, despite the apparent similarities, each social platform has a distinct community with unique preferences, behaviors, and interests. Successful marketers understand that a one-size-fits-all approach does not work when it comes to online platforms. Let’s delve […]
The expression “the customer is king” might date back to the early 1900’s, but it’s never been more relevant than today. If someone isn’t happy with their experience, product, or price a company charges, endless options are just a click away. And, they can easily tell LOTS of others about their dissatisfaction. So how can […]
You publish a post to your blog or website. Then you copy and paste that link to the post across Twitter, LinkedIn, and Facebook. With a few clicks, you put your new content in front of a large, diverse audience. Great strategy right? Not exactly. Each social media channel has users that exhibit vastly different […]
In business, there are inevitable peaks and valleys throughout the year. Slow months, characterized by reduced consumer activity and sluggish sales, can be a challenge for many businesses, especially small ones. It’s during these times that some will consider cutting back on their advertising to save money. However, this approach may not be the best […]
